
At Fashion Nova, I led the engineering effort to migrate their e-commerce platform from a traditional Shopify Liquid storefront to a modern headless architecture using Shopify Hydrogen. This involved evaluating competing frameworks, building production-quality prototypes, and making strategic technology decisions alongside the CTO.
Technical Leadership
Led the migration initiative from Shopify Liquid to Hydrogen, establishing architecture patterns and development workflows for the team
Built and presented production-quality prototypes comparing Next.js and Hydrogen to VPs and stakeholders, with detailed analysis of performance tradeoffs and cloud hosting cost estimates
Worked directly with the CTO to evaluate framework decisions, weighing developer experience, scalability, and long-term maintenance considerations
Cross-Team Collaboration
Coordinated with mobile app engineers to ensure feature alignment between web and native platforms during the migration
Collaborated on migrating an existing React Native application to react-native-web, preparing for a unified codebase across web and
mobile
Infrastructure & DevOps
Designed and implemented Jenkins automation for creating staging environments, streamlining deployment and enabling faster QA cycles

